If you have a website for your business, then you must have heard about SEO not once, but a hundred times if not thousands or millions. SEO is a method of making sure your website ranks on a search engine. This process is achievable by posting keyword, targeted and SEO optimized content. After SEO optimization, you are ready to drive traffic to your website. However, when it comes to SEO and website optimization, there are two factors you need to pay attention to. The On-page SEO optimization and the off-page SEO optimization. We are going to focus on On-page SEO optimization and the techniques needed for success.
What is On-page SEO?
The On-page SEO is where you focus on optimizing an individual page of your website or blog to rank higher and get relevant traffic. This type of optimization refers to both HTML and content course codes on a certain page which can be optimized. The goal of on-page SEO is to optimize content within a single blog post. The process includes proper keyword placement, heading, paying attention to other factors and ensuring content quality. How do you achieve that?
On-page SEO optimization techniques you need to know
Check your blog post title
A blog post title is one of the crucial aspects of on-page SEO optimization. An attractive and well-optimized title means more people will like and click on it. In general, attractive title translates to traffic flow. To achieve this, try using the target phrase or keyword in your title. Make sure the keyword appears at least somewhere on your blog’s title. Avoid repeating the same word or phrase in the title because it will hurt your ranking.
After optimizing your blog title, another thing you should closely check when performing an on-page SEO optimization is the heading tags. The heading tags would highlight important points, sub-heading, and vari0us headings. When using heading tags, avoid using them anywhere in the article and also avoid using too many of them as they also affect your ranking.
Just as important as keyword density it is while performing on-page SEO optimization, it is also vital to make sure you keep your keyword density to around 1.5% percent. The ideal practice for on-page SEO optimization is using the main keyword once in at least every paragraph. If not possible make sure you use it in the opening paragraph and the last paragraph.
Word counts works wonders when it comes to On-page SEO optimization. The blogs with less word perform poorly on search engines. The reason for this is because these blogs are usually seen as less informative than those with many words. In general, make sure your post has at least 400 and above words. Make sure it is well-researched and informative. Whether you are targeting highly competitive keywords and other keywords, having a blog post with keywords help when it comes to ranking.
Include meta tags
With each blog post you publish, make sure you include a unique and relevant meta tag or meta description. Use target keyword in your meta tags, but avoid spamming your description. Use user-friendly meta description related to your post and those that make sense. When correctly used, keywords not only helps search engines to pick your blog, but it also encourages users to click on your post.
We all know the importance of images when it comes to visualization and driving traffic to your websites. Including keywords in your image title only means one thing, making your blog post more targeted and focused. Using images in your blog post creates engagement which leads to users ticking around and increasing your rank in search engines.
Post permalink structure
An important aspect of on-page SEO displaying your URL correctly. Make sure you include your main keyword in your URL, avoid symbols, commas, characters, brackets and other things within your URL. They will only make it difficult to figure your URL. Should you need to change the URL of one of your old posts, remember to create a redirect.
Make sure your content is engaging
For your website to rank and drive traffic, you only need engaging content. Make sure your blog post has a complete manual for your targeted keyword and learn how to engage your audience by writing content that works for them. To achieve this ask your readers what they prefer, understand what they want and give them according to their needs.
SEO optimization is a thing that you need to consider before posting your blog, however, as opposed to off-page posting, on-page posting is an important aspect you should consider. On-page SEO checklist will not only help to improve your SEO ranking on search engines, but will go a long way in driving traffic and conversion rate of your blogs and website in general. Don’t be left out, go on and try them.