For many businesses today, it is getting more and more difficult today to compete for search engine visibility. Today, not every website created is equal in the eyes of the search engines. However, the more businesses invest in SEO, the greater the chances they have of appearing on search engine top pages. But, from a different angle, SEO is not the only method you can use to make your website visible. There is another method that can be added to SEO, backlinks.
High-quality link building is key piece of algorithms in Google. Backlinks can be the main thing that drives your website to the first page of search engines. Google regularly updates and refreshes data to find website that are of low-quality and penalize them. Low-quality websites on Google are considered to be the one using false link building techniques to enhance to search results. Google love non-spammy links and see them as something that provides to your website. So what are the benefits high-quality backlinks can provide your website in addition to SEO?
Build your website and brand authority
Getting links for your website is a good idea for SEO website SEO, but the links also help in building your brand authority. Google uses these links to prove people can get useful information on your website. Backlinks give consumers an impression that your business and website is worth their interest. Quality links will benefit your website, your SEO and at the same time help attracts traffic to your website and business. It presents your brand as a trustworthy brand and as a valuable information source. Consumers and other websites can link to the content in your website.
Drive referral traffic
Traffic to your website originates from not only search engines such as Google, Bing, Yahoo and others, but referral traffic also drives a huge percentage of traffic to a website. People can use the links within your content to get to the content. High-quality backlinks will help with your search engine optimization and drive consumers to your business website. A single click will continue to drive potential customers to your website throughout. The good thing about using referral links is that the links are highly targeted. Every link is used to drive high-quality traffic without the cost associated with per click.
Create new relationships
Backlinks help in building new relationships with other brands, consumers and other on the internet. When someone reads a content in your website and see a link pointing to the source of the content to the creator, there is a bigger possibility that they will click it wanting to learn more about the person responsible for what they have just enjoyed. This can lead to people taking measurable actions on your websites and joining your newsletter or follow you on social media. They might bookmark your website, read your blogs and subscribe to your RSS feed.
Long-term resource and directory links
Internet will continue to be a better place where your find data and it will always keep on growing as long as people use it to access firsthand information. Obtaining quality links from other websites and reputable directories will help in driving traffic to your business website. Just imagine if you had posted a link on other manufacturers content. For years consumers searching for the manufacturers will come across your link which will lead them to your website once they click on it. The links on the manufacturer’s website will continue to attract visitors for many years.
Exposure and recognition
One thing that most people quickly identify with are the visible links found in a content. When people see the linked to great content around the internet and associated with the company, they will start recognizing your brand and brand name. Nowadays, brands use anchored text of their brand name as a better choice to safely build links more than spammy anchored text links. For a positive SEO campaign, exposure and recognition, make sure you use non-spammy links and brand name anchored text.
Protects your brand from negative SEO
Backlinks can help in predating your websites from negative SEO. Most search engines will penalize your website if they find low-quality backlinks or redirects. An essential action to prevent negative SEO is to create high-quality backlinks. Keep track of your backlink profile. Instead of monitoring manually your backlinks, you can create a Google Analytics account. It will show you your backlinks immediately.
SEO and backlinks are extremely important for your brand website. If you want to succeed, you must use backlinks. Avoid using spammy links to prevent negative SEO campaign and your website being penalized. Check your backlinks regularly to protect your best backlinks since spammer will try to remove them. Use non-spammy links as Google loves these links and see them as something valuable for your website.