If you are already using digital contents to market your company or business, it’s time to start cracking on what you are not doing right when you see the bouncing rate to your website increase.
But before you fix the bounce rate on your company’s website, you need to know and understand what a bounce rate is. Bounce rate is the percentage displayed by Google Analytics of visitors visiting your website, but they leave without view other pages.
For example, if your 60%, it means that 60% of people visiting your website leave without viewing other pages of your website. They view only the page they entered on whether it was an internal page or the homepage.
After understanding that, what can you do to decrease your bounce rate?
Here are some great tips to help you.
Start with improving your Google Analytics
If you want to increase your bounce rate, you need to improve for Google Analytics. Immediately after aligning into Google, you will be greeted by Google analytics for your website in your profile.
There are things you will want to do.
First off, find the best “sticky” content, best Traffic Sources and check for Best Keywords.
This way you will know that pages that attract traffic and the keywords for readers like. Use the data to improve your content and decrease your bounce rate.
Improve your content
The quality of your content triggers the bounce rate. Low-quality content leads to people leaving your site too soon and this leads to high bounce rates.
If that is the case, improve your content by providing what your reader wants. Be sure to review pages that have low average time and a high bounce rate, then look for ways to improve the content on these pages.
You can add more value to your pages by adding animation, videos. This will keep visitors long enough to notice other pages on your site. And if they like what they see, they probably open other pages to see more.
Improve your blog template
Another notorious cause of high bounce rate is your blog template.
Blog template can negatively or positively affect your bounce rate. Most people stay on the blog and the site in general that have a quality blog templates.
Bad and ugly designs drive traffic away from your blog. No matter how good the content is, no one will read if the blog template design is not appealing.
People will leave almost immediately. So to decrease your bounce rate, it is crucial you improve your blog template.
Make sure the design is near to perfect if not perfect, start by seeing which parts to alter and make them better.
Add links to pages of the content on your website
Once you come up with a content idea, most probably there are other link topics to the product. Think about other content pages on your website that will attract the interest of your customers.
Provide links to other content associated with what they are reading. All you need to do is provide links to these sites.
Go beyond the product page
People are different, there are those people who will buy the product just from viewing the product page, but others want to learn more about it. Instead of using just the product page, go beyond the product page and include some links to the product manual.
This will make the potential customer want to view the product manual page to learn more about the product or what your company does before acquiring the product or your company services.
Add links to guides on how to use the product and achieve the best results and other similar ideas. It will help keep the visitor on the site and increase the product revenue and bounce rate.
Popups annoy users which leads to higher bounce rate.
We all know that popups disrupt reading and most people decide to leave because of this. Although pop-ups grow the email list, to build a site that generates organic visitors, limit or completely avoid using popups.
If you decide to use them, make sure they are un-annoying and unobtrusive as possible.
Finish off with a compelling call-to-action
Whatever you do, after writing your content, finish off with a compelling call-to-action. The aim of your CTA is to compel readers to click on a link and see what’s on the other side of your website. Include elements like just changing the text on a button, will have a huge impact.
If you have been struggling to improve your bounce rate and you attract enough traffic to your website, try giving the above ideas. They will help improve your bounce rate and increase your conversion rate.
Reducing your bounce rate is the key to boosting your conversion rate.