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Press Releases

Worst Topics for Press Release That Startups Pitch
Press Releases 

Worst Topics for Press Release That Startups Pitch

November 19, 2017October 23, 2017 Michael 0 Comments business tips, marketing strategy, press release, press release writing, writing spear
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Best of What and When to Write a Press Release
Press Releases 

Best of What and When to Write a Press Release

November 5, 2017October 23, 2017 Michael 0 Comments press release, press release writing, press releases, promote business, writing spear
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6 Press Release Writing Tips to Drive Results No matter the industry your company is, you are bound to face competition from other players in the industry and sometimes it a lot of competition, to stand out from others in the industry and drive results to your company, you need to use the most effective marketing tool, the press release well. Press releases are designed to motivate a target audience or journalists into taking action. There are various tips and tricks you can use that lend credibility to your press release, but we recommend the following six tips to help write a press release that will catch the attention and your audiences and journalist and drive results. Think like a reporter A press release should always speak the language of journalist and should be professional. If you are targeting specific journalist, make sure your press release speaks their language. Before submitting your press release, make sure the content is optimized for phrases that are pertinent with what the journalist’s research online and within social channels. If your headline leverage the product name or the company names, it unlikely for success because journalist won’t find you. Research, research and research some more Coming up with a great press release that drives results in not easy, it more like doing an investigation and coming up with an accurate report. First, start by understanding your target journalist and audience before research, then research to identify what is happening in the industry or trends that you can leverage to make your story more relevant and timely. Research and find your hook by research other press releases, and blog post on your competitors in the industry. Gather as much information as possible and use them as a guideline of your own release. An example of a press release that can drive results is a press release that has statistics on how certain product or service enhances the quality of life. Research and share the information with your audience. A well-researched and written press release deserves time and space in the spot light. Write in a newsworthy style sometimes, press releases content go far towards promoting products and services rather than explaining the benefits, features and the problems it solves. Although you are allowed to incorporate some advantages in your press release, it does not mean you make it promotional. Editorials staffs are often wary of press releases that sound too promotional. Instead, they prefer a content that explains why your product or service excels in the industry if you back it with statistics, links, facts, and customer quotes to more detailed information. You have the freedom to celebrate your new with enthusiasm, but not with endless boasting. Briefness and conciseness is appreciated Journalists and editors are the busiest people. They have loads of stories to cover and lots of content to edit. When you send a few pages of a press release, a possibility of it being tossed aside are high. To attract a response, write a brief press release starting with the most important details first. Start with a great headline, then a general information about the company, company quotes and the history of the product. Let the most compelling information be first to draw attention and if you have additional information leave a link that leads to the information. Avoid reputation and jargon it kills your press release instead of helping your write a killer press release. Use all content opportunities A press release should include a headline, subheading, body copy and an about us section or the boilerplate. Often people writing press releases tend to ignore the advantages of each section not taking the full advantage that presents itself. When writing a press release, make sure your hyperlink key phrases to content on the website if anyone would want more information about the company, product or service. I addition, add files, images, and videos that enable the reader to visualize and to access content within different formats. Share the news There is no way you are going to drive results to your company if no one or just a few people know about your products and services. To drive results, start by sharing your news on the various platform across the internet, social media, newspapers and magazines. A good press release distribution service will help syndicate your news on different sites to attract readers. Don’t shy away from tweeting and emailing a link. You can even post on Instagram, Facebook, and other social media outposts. Press release or as other prefer to call it news release may seem simple if you have not written one, but once you start, it may seem like something foreign to you. Leveraging the power of these 6 tips will help you craft a press release that drives results. Keep your audience in mind and out your thoughts and time in creating a winning press release.
Press Releases 

6 Press Release Writing Tips to Drive Results

September 3, 2017September 21, 2017 Michael 0 Comments blogging tips, brand promotion, content marketing, content marketing strategy, press release, press release writing, press releases
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How to Write High-Quality Press Release Content Writing and distributing your brand news in an essential thing that every brand needs to do. It helps your brand stay relevant in the minds of your wider customer base and that of the media. However, a press release can accomplish much when crafted in the right manner. There are key elements you need to consider for you to write a high-quality press release content. Whether you are targeting an audience, journalists and investors, you have to produce a high-quality content. Because you are competing against other companies that may be having a strong presence in the media, there are a set of rules you can follow to come up with a high-quality and compelling press release. Make it insightful and relevant To write an insightful and relevant press release in the hardest thing to do and the one that requires a lot of preparation and patience. The content of your press release needs a purpose beyond the company’s twitter feed or your website feed. To create a high-quality press release, start by creating an editorial calendar, coordinate everything with your products, your target audience and sales. Write about a study you want to report on or a white paper you are proud of an upcoming trade show or even an executive saying in your company. Search engines and readers can quickly tell if what you have written relying on the insightful and relevant information on your press release. Avoid short and unsubstantial messages A press release is a chance to get the word out. Search engines do not only look for the minimum word count, but also for a high-quality content. This means that you need to produce a press release that isn’t a quick post with a few quotes, information about the brand and links to outdated product pages. Write a press release with the aim of going trust from the readers and the media especially reporters. They should not think of you as a spammer. Don’t fill your press release with unsubstantial messages instead, ensure you deliver substantial (authoritative, insightful and relevant) messages. Identify an interesting and clear news announcement The main purpose of your press release is to remind your clients, the media, other business or whoever it may concern why your company is relevant. Let it answer the question of what your company has achieved recently, how you are recognized as a leader in your respective industry, what new services and products you are offering. These are just some of the things you need to write about on your press release. Answering these questions can guide the direction of the press release and explain why and how your company has an impact on the industry. Use your brand assets to engage customers In the age where SERPs are updated with potential links that users can click on, you can use them to engage your customers. A study done by HubSpot in 2016 reported that 43% reader gets information by skimming online content. That means the possibility of readers reading your press release in full is two out of five. So to keep your readers engaged use • Company logos to provide a visual representation of your company. • Infographics to demonstrate your brand’s expertise • Video and a sound clip for visually engaging and to tell the audience what they want to know. • Photographs of your events that your company has hosted or participated in. Be the authority Achieving authority is a nebulous challenge, but it means owning your press release with expertise and confidence. Spot-on data, well-attributed quotes, and clean writing are always what the media, search engines and reporters are looking for, they will never go out of style. That does mean you can incorporate some fun in your press release, but don’t be too subtle or overly clever with your message. Be transparent and avoid the risk of undermining the importance of your authority because your audience will also do that. Let your audience know your intentions from the word go. Engage your reader from the start Avoid starting your press release with a dry quote from an executive. A press release example that has a dry quote is the one quoting as to why a deal will be better or why the product is the best for your company’s future. Start by engaging your readers. You can achieve that by focusing on why the story matters, including incorporating relevant videos, eye-catching photos and call to action early on. Many readers engage easily with visual contents than text-only content. Writing a high-quality press release is not an easy task. Your press release can have great intentions but fall flat because it was tossed out for lack of relevant, engaging and subtle message. Make it easy for readers everywhere to digest and don’t forget about transparency. If the challenge lies in balancing style, a right formatting will help. Before press release distribution, make sure it is worth attention.
Press Releases 

How to Write High-Quality Press Release Content

August 23, 2017September 21, 2017 Michael 0 Comments content marketing, content marketing tools, press release, press release writing, press releases, writing spear
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How to Write a Winning Press Release for Your Brand
Press Releases 

How to Write a Winning Press Release for Your Brand

August 14, 2017October 4, 2017 Michael 8 Comments brand promotion, content marketing, press release, press release writing, press releases, writing spear
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8 Ways to Make Your Press Releases Stand Out
Press Releases 

8 Ways to Make Your Press Releases Stand Out

August 5, 2017October 4, 2017 Michael 0 Comments content marketing, press release, press release writing, press releases, writing spear
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