Instagram has grown to become one of the leading social media networks. In fact, it is the second-most popular social media platform after Facebook. With more than 600 million users every month, Instagram offers businesses a platform to communicate with prospective customers.
It can be used to increase brand awareness. The hard part about Instagram is learning how to promote your business. Here are some tips that will help to promote your business on Instagram and grow your business:
Use the environment on Instagram to your advantage
Instagram has become one of the social networks that marketers must have. People use Instagram for engagement, interactions, and personality. People enjoy brand personality Instagram, especially the young people.
Instagram continues to offer a liking, commenting, sharing, and tagging environment. It also gives the younger generation to make a purchase, despite the “link in bio” feature.
Participate actively on the platform
Publishing contents is one rule of all social media strategies. You need to be involved in a few things such as following influencers, brands, and other people. Engage in comment sections, people post and publish awesome content for customers.
Showcase the personality of your brand in a professional way
When promoting your brand on Instagram, the first step to take is to distinguish between a personal account and business account. First, optimize the brand account to focus on what the audience wants. This means that you avoid posting friend groups photos from your Instagram account.
To succeed, think what you want your audience to see on your brand Instagram account and not what your friends or followers want to see. This doesn’t mean that your brand Instagram should be full of products, you need to strike a balance between our personal and business issues and give something to your Instagram followers.
Use a simple username, and make it searchable
Majority of people will probably search and find you quickly by using Instagram explore. The job that remains on your party is to make their search as painless by using a simple username.
Using a harder profile name across your networks will make it harder for customers to find you. Keep your handles as easy and as consistent as possible by using a simple and easy username.
The name should be used across your all social networks, be true to the values of your brand and avoid using underscores, numbers and special characters in your username as a way to make it easy to spell.
Write a straightforward Instagram Bio and Link
Just as usernames, make your Bio and links as simple as possible, let them match the values of your brand. Keep Instagram bio simple, but mention what you do and who you are. Instagram is a true platform where you can promote your brand.
Testimonials are the most unbiased source of information that you can use to promote your business. Testimonials are powerful elements from landing pages to advertisements, homepage and more.
Stick to the same branded theme
Branding is a big part of your social media content. People get more comfortable with your brand when you stick to your branded theme. This way you will grow more quickly, increase your brand recognition and come across as a professional than if you keep changing your brand theme.
Add trending topics in your post
Going with what is trending on social media, adding them to your post and engaging in the conversation, is the best practice of promoting your business. When you tap into what people think, it will come to your advantage when it comes to engaging with others.
Make hashtags your friends
Hashtags enhance discovery. You want prospective customers and your fans to quickly recognize the campaigns they are interested in, use campaign-specific hashtags. Your brand needs its brand hashtags and campaign-specific hashtags.
Don’t ignore the quality of your images
If you want to promote your brand on Instagram, you need to make sure your images are appealing as possible. Avoid using photos with poor light or using a not-so-great camera. People like enticing, and high-quality images.
Give your potential customers and followers a potential behind-the-scenes look
Promoting your business should be focused on at least 50% on products, it should not go beyond that. The other percentage should focus on behind-the-scenes, lifestyle, company milestone and other brand stuff. People love to see their favorite brand form a different angle and what is the better angle than for taking them behind the scenes.
As Instagram keeps growing each day, you can take advantage of its popularity by using it to promote your business. Take the right steps and get your brand Instagram account is visible. There is so much in promoting a business on Instagram than just posting products and adding links. The above strategies will help you out.